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YQ 101

Let’s get real.

IQ, YQ

Smarter not Sweeter*

YQ is a playful riff on IQ. You’re smart…and so is YQ! Made with ultra-filtered milk, YQ is packed with protein and has 40% less sugar than the leading Greek yogurt*. That’s why we’re smarter not sweeter*!

* YQ CONTAINS 9G SUGAR PER 5.3 OZ SERVING; THE LEADING YOGURT BRAND CONTAINS 15G SUGAR PER 5.3 OZ SERVING

cup of YQ by Yoplait Plain

YQ Plain has 1g of sugar. Period.

You read that right. How do we manage that? Simple: YQ uses ultra-filtered milk, which is filtered to remove most of the lactose—a naturally occurring sugar in milk. Then, we add cultures that eat even more lactose. What you’re left with is yogurt-cultured ultra-filtered milk (AKA: YQ). It’s great plain, with mix-ins, or in recipes galore.

Ultra-Filtered Milk

YQ is Made with Ultra-Filtered Milk

What does that even mean?! It’s actually pretty simple: YQ starts with ultra-filtered milk, which is milk that has been filtered through a small sieve to concentrate the amount of protein while removing much of the milk’s sugar, or lactose. Lactose is a naturally occurring sugar that adds virtually no sweetness. The ultra-filtered milk is then combined with active cultures and goes through a special churning technique, perfected by Yoplait in France. The result is a differential nutritional profile without the tart tang or chalky aftertaste of Greek-style yogurts. Oh, and it’s 99% lactose free. That’s how YQ Plain has 1g of sugar. And our other flavors? We add fruit, pure cane sugar and natural flavors for a hint of sweetness, resulting in 9g sugar in each cup— 40% less sugar than the leading Greek yogurt*.

* YQ CONTAINS 9G SUGAR PER 5.3 OZ SERVING; THE LEADING YOGURT BRAND CONTAINS 15G SUGAR PER 5.3 OZ SERVING

Just the facts:
  • lightbulb icon 15g of protein. 9g of sugar. Yeah, we did that.
  • lightbulb icon 40% less sugar than the leading Greek yogurt*.
  • lightbulb icon Made with ultra-filtered milk, YQ is 99% lactose free.
  • lightbulb icon YQ Plain has 17g protein, 1g sugar and 2g carbs. You’re welcome.
  • lightbulb icon No artificial preservatives, no artificial flavors, and no colors from artificial sources
  • lightbulb icon Gluten free

* YQ CONTAINS 9G SUGAR PER 5.3 OZ SERVING; THE LEADING YOGURT BRAND CONTAINS 15G SUGAR PER 5.3 OZ SERVING

Tubs of YQ Vanilla and YQ Plain yogurt

Ynot Eat the Whole Tub?

You’ve seen our facts, so you know there’s no reason not to get a whole darn tub of yogurt. Put it in your smoothie. Top it with Instagram-worthy fruit and granola. Scoop up another bowl when you take too long getting that perfect shot. Make green goddess dressing. Add honey to it. Make pancakes with it… You get the idea. Share recipe creations with #hiYQ and @YQbyYoplait.

Eggs = 15g protein; Single serving YQ yoghurt = Ditto

Because you can only eat so many eggs in a day.